This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. Then, it advances the learning beyond the mere mechanics to the inner core of win themes. It shows how to design win themes that deeply touch the customers exactly where and how it is necessary, in order to become memorable and influence them to select your company. It demonstrates how win themes morph into win strategies, and help increase win probability.

The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions.

This workshop is 30 percent lecture, 60 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.

During this class you will learn and practice the skills in:

• Understanding the goals and the characteristics of effective proposal win themes.
• Knowing the types and categories of win themes.
• Recognizing and applying the building blocks of a successful win theme.
• Identifying customer's hot buttons necessary for win theme development.
• Using a three-session win theme development process.
• Refining and enhancing win themes.
• Deriving a win strategy and developing strategic actions from your win themes.
• Applying advanced win theme development concepts.
• Presenting a win theme effectively in a proposal.
• Facilitating the win theme development process and applying its principles in course participants' organizations.

Learn more or register at www.ostglobalsolutions.com/win-themes-development-workshop.php