Once and for all learn how to develop incredibly powerful win themes that will make your proposal stand out (no matter how many binders are piled on an evaluator’s desk) at our Win Themes Development Workshop taking place on Feb 8, 2012 in Rockville Maryland: www.ostglobalsolutions.com/win-themes-development-workshop.
This workshop offers valuable skills in win themes development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. Then, it advances the learning beyond the mere mechanics to the inner core of win themes. It shows how to design win themes that deeply touch the customers exactly where and how it is necessary, in order to become memorable and influence them to select your company. It demonstrates how win themes morph into win strategies, and help increase win probability.
The workshop helps practice an efficient process of getting to the right win themes within hours instead of spending days in boring and unproductive brainstorming sessions.
This workshop is 30 percent lecture, 60 percent exercises, and 10 percent discussion. Participants will learn how to masterfully facilitate win themes development sessions, and will never have to struggle with creating the right win themes or win strategies.
Date: Feb. 8, 2012 (Wednesday). 8:30am - 5:00pm (continental breakfast and afternoon snack included).
Location:Metro Park North Business Center, 7361 Calhoun Place, Suite 560, Rockville, MD 20855
Learning objectives: Upon course completion, the participants will be able to use and practice skills such as:
- Understanding the goals and the characteristics of effective proposal win themes.
- Knowing the types and categories of win themes.
- Recognizing and applying the building blocks of a successful win theme.Identifying customer's hot buttons necessary for win theme development.
- Using a three-session win theme development process.
- Refining and enhancing win themes.
- Deriving a win strategy and developing strategic actions from your win themes.
- Applying advanced win theme development concepts.
- Presenting a win theme effectively in a proposal.
- Facilitating the win theme development process and applying its principles in course participants' organizations.
Our client about our training: “OST Global Solutions classes and webinars hit the mark every time. The curriculum is focused on the needs of business development professionals in a hyper-competitive marketplace. They not only identify the most common pitfalls, but also demonstrate in detail just how to write winning proposal sections."
Ciro Pinto-Coelho Director, Strategy & BD Raytheon Company.
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Would you like More Resources for Proposal Development? Check our other upcoming classes:
Jan. 31 - Feb. 1, 2012 Tuesday - Wednesday, 8.30am - 5.00pm (EST, -5 GMT), 2-day course
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Foundations of Capture Management This class will arm you with real knowledge and tools you can apply immediately to capturing contracts. We will cover master techniques for customer engagement, intelligence gathering, win strategy development, competitive analysis, teaming, solution development, and more. This is an interactive 2-day workshop that is 40 percent lecture, 50 percent exercises, and 10 percent discussion. It will teach you real skills to raise win probability on the government contracts you pursue.
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Feb. 2-3, 2012 Thursday - Friday, 8.30am - 5.00pm (EST, -5 GMT), 2-day course
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Foundations of Proposal Management This course offers a rich toolbox of the most sophisticated best practices-based techniques and tools for every step of the proposal management process. It is an interactive 2-day workshop that is 40 percent lecture, 50 percent exercises, and 10 percent discussion. It is built around a hands-on proposal development simulation exercise to practice, discuss, and integrate each step of the proposal process.
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Feb. 6-7, 2012 Monday - Tuesday, 8.30am - 5.00pm (EST, -5 GMT), 2-day course
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Proposal Speed-Writing and Persuasion This unique course shows how to develop compliant and highly persuasive proposal sections in at least half the time that it would normally take. It covers detailed methods for outlining within the sections, developing section content, infusing proper structure and flow, and implementing correct writing processes and section planning techniques. But this course goes beyond mere compliance - it shows you how to write tighter, sharper proposals that will win.
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Feb. 8, 2012 Wednesday, 8.30am - 5.00pm (EST, -5 GMT), 1-day workshop
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Win Themes Development Workshop This workshop offers valuable skills in win theme development as the most important element of proposal persuasion. The course walks you through the purpose of win themes and their building blocks. Then, it advances the learning beyond the mere mechanics to the inner core of win themes. It shows how to design win themes that deeply touch the customers exactly where and how it is necessary, in order to become memorable and influence them to select your company. It demonstrates how win themes morph into win strategies, and helps increase win probability.
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Mar. 15-16, 2012 Thursday - Friday, 8.30am - 5.00pm (EST, -5 GMT), 2-day course
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Advanced Capture Management This course takes capture management to the next level - maximizing win probability; masterminding the most effective win strategy using cutting edge techniques; masterfully facilitating brainstorming sessions such as Black Hats, Win Strategy Sessions, and CONOPS workshops; performing advanced competitive analysis; creating advantageous teaming arrangements; applying formulas to solution development; and much more. The course also focuses on measuring and improving cost-efficiency and effectiveness of the capture team.
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